The P90X workout, which is extremely tough but creates results, can be seen as the metaphor for the future of financial fitness.
The workout program, created by Tony Horton, has sold more than two million sets of its DVD series, at $119.85 per set. The selling point is that the workout is really, really hard. Some of the comments from those who do the program include: “When I first started the leg workouts, it made me want to puke in the middle”; “It’s awful. It doesn’t matter how many times you do it, it still makes you cry.” (Miami Herald, 5/18/10)
When will individuals and government leaders determine that in order to correct financial excesses (debt and spending), a painful but effective discipline is necessary? And who will be the Tony Horton of the program? One workout attendee, whose shirt was sopping-wet after the strenuous ordeal, proclaimed; “Tony is the man. Tony is the man”. Who will be “the man” (or woman) of financial fitness?
Charles Hess
