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 Decision Making
CEOs and other senior executives in our client
organizations use our intelligence to help shape their judgements and, ultimately,
their decisions about a strategic direction for their organizations. These individuals
operate with the recognition that real competitive leverage comes from being able
to make decisions before all the facts are known and all the numbers have been
analyzed. When effectively utilized, our material helps them build risk management
and opportunity identification into their decision making process at its earliest
stages.
Our corporate clients have utilized our business intelligence
to assist with decisions in the areas of planning, marketing, product development,
pricing, acquisitions and divestitures, as well as forging a strategic vision for
their companies.
Our institutional investor clients apply our intelligence
to creating their investment thesis and evaluating new investments, portfolio
companies and other investment ideas and themes.
Results
Inferential Focus’s structured approach to providing clients
with timely insights into major changes allows them to think about, discuss and
take the action necessary to apply those insights to their business or investments.
By providing our clients with a 12-24 month head start on their competitors, we
enable them to develop and implement strategies and actions to outperform
competitors, be it investment outperformance, increased market share, more
cost-effective penetration of new markets, or greater customer retention and loyalty.
Our Business Case Studies illustrate how clients have
achieved outcomes from the application of our intelligence to business or
marketing strategies, including examples of tactical applications.
Our "Change Wave Portfolio"
demonstrates the investment impact of the changes we have detected on
companies in a wide variety of industries, and serves as an example of how
our investor clients can use our intelligence. From 1998 to 2001, we managed
our own portfolio, relying exclusively on the change wave strategy. The
results speak for themselves!
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 "Inferential Focus’s service provides the opportunity for an ongoing dialogue on subject matter that is very important to your overall marketing effort. The insights and analysis we gain are actionable over the long term and have paid for themselves many times over at Prudential Financial."
—Michael Hines
Senior Vice President Global Marketing and Communications Prudential Financial Corporate Client for 6 years 
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