
Inferential Focus clients enjoy the benefits of an early warning
system that detects change in the business, social, technological, and political
environment. We employ the technique of "Inference Reading" across
many disciplines to observe events. Using these observations we apply a rigorous
discovery method to form a context, identify change and then describe the new
situation before it becomes obvious to those using traditional methods of survey
research, polls or "trend" detection, usually from 12 to 24 months in
advance. Our clients gain precious time that allows them to develop strategies that
will enable them to take advantage of the new environment.

We work with senior executives to apply our intelligence to their
decision making and action planning. Using our Core Services
and/or special programs such as Decision Forum,
Portfolio Review, and Due Diligence we help our clients
to capitalize early on opportunity and avoid the risks of unforeseen change.
From corporate client questions about the strategic direction of the firm or ideas for new products and
advertising messages, to our professional investor client investment decisions,
our focus is on using our research to impact our clients’ bottom line. Many of our
clients use both our investor and corporate research and our process encourages the
cross-fertilization of people and ideas within the company.
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"Generally, people act before they are able to really
explain their actions. This is where Inferential Focus gives us an edge – they
observe behaviors of humans (or markets) and draw inferences as to the causal
factors long before a trend even starts. For Ford, Inferential Focus provides us
the insight and the opportunity to act first."
Jan Valentic, Vice President Global Marketing Ford Motor Company Corporate Client for 11 years
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