There is no single formula, set of rules or algorithm for diagnosing change. It is a combination of art and science.
Our Inference Reading discipline filters out the "noise" of insignificant events and bright shiny objects, allowing us to identify major turning points in consumer perspectives, industries, technologies, international affairs and investments. This allows our clients to focus their attention on what matters.
We read over 300 information sources from around the world and look for important facts, events and anomalies while ignoring commentary and opinion. Those facts, events and anomalies are the early indicators of change.
We don’t guess or speculate; our discipline ensures that the changes we identify are real - not just expected or predicted. Unlike forecasters, industry experts or traditional consultants, our discipline allows us to overcome bias and to objectively uncover significant changes and implications long before they are well recognized.
You don’t need more content, so we provide context for change. Our clients understand what changes are happening and why. The "why" enables our clients to make accurate, strategic decisions.
None of us is short of data these days, in fact, it has become an unceasing barrage of data flow. But you can't turn effective data into actionable info unless you have a context. I don't know anybody else out there who presents that view as well as [Inferential Focus]. [They] are really in the 'connect the dots' business - and [they] do it well.
Mark Bieler,President, Mark Bieler Associates