A Spreading Attitude On The Environment And A Movement Toward A New Grand Narrative

A Spreading Attitude On The Environment And A Movement Toward A New Grand Narrative

Extreme weather has been triggering extreme reactions, as more and more individuals realize that climate changeis real and that humans have a need and a responsibility to take action. Schoo lchildren walked out of classes twice this past spring to protest the lack of action by adults to preserve their future on Earth. Other groups have started to take action as well. The result is that at the individual, corporate and governmental levels, doing something to address climate change has moved to the front burner. What is intriguing about this spreading attitude among such a large swath of society is that it could represent another step toward a new grand narrative, a context of unified purpose that over the decades can guide society forward. For the moment, both public and private institutions are feeling the pressurefrom individuals (as customers, a semployees and as citizens) to take action.

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