The emerging Grand Narrative is giving some companies a different perspective on resource management while encouraging a new metric for corporate success – the triple bottom line. The three elements of this are: (1) the profit-and-loss bottom line; (2) the environmental-effects bottom line; and (3) the societal-effects bottom line. The second two aspects of the triple bottom line are leading toward a greater focus on sustainability and resource management, as businesses increasingly work to eliminate the depletion of natural resources and focus on being less wasteful.