On March 25, state-run Chinese television station CCT called for a boycott of H&M, citing a declaration by the Swedish retailer one year earlier that it would stop buying cotton from the Xinjiang region because of Beijing’s treatment of Uighurs. Separately, the Chinese Communist Party newspaper, Global Times, criticized statements made about the use of forced labor in Xinjiang by Nike, Burberry, Adidas, New Balance and Zara; some of those criticisms were made as early as two years ago. The upshot? The H&M app has disappeared from Chinese online platforms, and H&M products are now missing from TMall and JD.com. News reports have claimed that they were removed because of public criticism over H&M’s Xinjiang statement. In addition, celebrities in China, including a former K-pop band member, each announced they were breaking their contracts as brand ambassadors with H&M, as well as with Nike.