What happens when American Obsessions and extreme markets collide with the appeal of nostalgia and a gaming mindset? An explosion in the value of collecting and trading – of memorabilia, sports and Pokémon cards and influencers’ personal belongings – of course. The meteoric rise in value of items that for younger generations may represent earlier, “simpler” or “happier” times in their lives, is offering them a meaningful way to earn monetary returns along with that intangible feeling of “winning.” New marketplaces, businesses and platform are facilitating a run-up of collecting and trading markets as risk appears to be a moot point.