In the great confrontation with society’s problems, especially in medicine, a de-escalation of approaches has started. The use of a war metaphor to characterize approaches to be used to confront a critical issue (e.g., poverty, cancer, terrorism) has outlived its usefulness. Medical scientists, marketers, roboticists and others are moving away from the mass aggressiveness model of the recent past and are advancing toward more subtle and more sophisticated approaches to those same critical issues. The key change in the perspective is away from dominance and power and toward coordination and collaboration. The clearest evidence is emerging from the field of medical research, but the mindset is spreading into more and more fields. This nascent societal change in approach and understanding will spread…even to politics.