The passage of the 2018 Farm Bill in December made it federally legal to grow low-TCH hemp plants for cannabidiol (CBD), a nonintoxicating component of marijuana. This marks a further step in what, last year, we called the Mainstreaming of Marijuana. Companies ranging from shoe retailers and hotels to high-end luxury brands and convenience stores all are attempting to ride the growing public acceptance of marijuana and cannabis-based products. We should expect to see more anticipated effects, as well as more surprising ones. The marijuana industry is continuing to gain mainstream acceptance, while it is still in the process of developing into a significant, full-grown industry.