During this run of seemingly impenetrable and apparently inexhaustible artificial intelligence, amid the confusion that has enveloped financial institutions and international relations, and after three years of disease that has confounded epidemiologists as well as politicians and individuals as it changes its structure to sustain infections, institutions and individuals seem to be looking for something more direct, less uncertain, more practical and more comfortable. They are less likely to engage with another bright shiny object than they are to be focused on what they can control: their core competencies and everyday realities – the mundane details that comprise daily life.