Narrower has become a coping mechanism in a world of increasing uncertainty. A narrower focus is more comfortable in a world in which risks seem to be everywhere. Narrower offerings translate into friendlier and greater connections with venue patrons and fans. Finally, in a world obsessed with the development and incorporation of artificial intelligence, including GenAI, the overload of data, information and choices are distracting people, disrupting lives, and generating fear and anxiety for many individuals. Offering narrower choices, direct human-to-human contact and tactics for easing the anxiety will increasingly be met with favor, especially by the younger generations.