New Rules Of Engagement

New Rules Of Engagement

New Rules Of Engagement

Young adults – those born since 1981 – have been raised surrounded by perilous and oftentimes disastrous events, and those experiences have shaped them into individuals who are developing a different kind of adulthood with a different way of getting things done. Creating a different concept of being adult also means developing a new way to interact with peers, bosses and systems – meaning new rules of engagement. We have monitored these young adults for more than a decade and have been piecing together specifics on their acculturation. They are a Dissatisfied Cohort, having been raised amid elevated risks and catastrophic events that challenged their physical health and fiscal well-being. This kind of “nurturing” environment, accompanied by digital capabilities, prompted themto develop a Different Way of Operating, discovering more resourceful ways to communicate with their “friends,” formulating new ways of functioning in a changing world and leading the way into a digitized world. And finally, the variety of experiences, risks and opportunities has given them a Unique Mindset, showing an indifference to risk, a penchant for practicality, a curious lack of self-doubt with a do-it-on-my-own perspective, a preference for play (and humor) and a tendency to challenge hierarchical ways of organizing institutions. Yet oddly enough, while young adults have been dealt a weak hand for addressing stressful realities, they are also the generations that are writing the software code, organizing digitized systems and piecing together operational networks that are changing how the world operates.

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