The omnichannel method of connecting businesses with their customers has moved well beyond the retail industry. Businesses are incorporating technologies including artificial intelligence (AI), augmented reality (AR), facial recognition, avatars, automated valuation models and contactless payments to create new ways to sell their products and services online and in physical spaces. Often this produces efficiencies for the businesses, such as when independent farmers have access to any or all of a variety of new online marketplaces. Meanwhile, businesses are focused on satisfying consumers’ desires for access to what they want, when they want it, in a timely and painless manner.