“Never let a good crisis go to waste.” That piece of advice from Winston Churchill before the end of WorldWar II has been echoed by numerous others in crises since. With many individuals furloughed, unemployed or forced into work-from-home situations, some are using this current crisis to rethink and re-evaluate what matters to them and how they want to live their lives. Since the end of the Great Recession, the after effects of which never ended for many, more and more Americans have been moving slowly toward embracing what we have called a Better Life, and away from the idea that a rapid, ever-increasing standard of living should be the goal. This is partially due to the growing recognition and acceptance that for some in the New Economy, the American Dream, or the idea that each generation will do better economically than the previous, may no longer be achievable. People are using this current health and economic crisis to rethink what fundamental issues are important to them; to rethink how, when and where they want to live and work; how they want to spend their money; and to focus on the things that will improve their, and the country’s, overall well-being in the short and the long term.