Many emerging and “frontier” markets are quickly following in China’s footsteps by adopting a new array of processes and consumer habits, particularly using digital and mobile capabilities, oftentimes beyond what is common in developed economies. The rapid pace and scale of this digital adoption is having profound effects on growth and the societies in which they are now taking place. For several years, emerging markets have enjoyed the benefits of Skip-a-Step, in which newer and cheaper technologies allow users to jump over an existing capability and enjoy more rapid development in arenas such as electrification, communications, media, commerce and finance.