The Disorienting Environment, which we first identified eight years ago, is still creating uncertainty, spreading confusion and nurturing frustration. While many effects of such an environment continue to disrupt people’s lives, individuals are responding to four of the largest ones: A Poverty of Attention (Short-Message Brain); A Wealth of Information (Data Overload); Isolation and Vulnerabilities (We’re On Our Own); and Emotional Fatigue (The Numbing Down of America). Responses to these effects include going analog, participating in sports and extreme sports, gathering with others, betting in prediction markets and employing other tactics to enable living in a world of disorientation. Pursuits such as these are human responses to society’s increasingly heavy dependence on technology, the draining of emotional capabilities and the mental confusion and economic uncertainty that abound in society today. We expect these and other, similar activities to continue to grow in appeal, creating a market that provides antidotes to society’s political, technological and economic uncertainty.