Online retailing has been eating into profits of bricks-and-mortar stores, and even though the percentage of overall sales remains low, the annual percentage increases in online sales have caught retailers’ attentions. Large retailers have lately been responding by: (1) buying online retailing; (2) imitating digital retailing; and (3) rethinking physical retailing. Producers have likewise started to rethink how they relate to physical and online retailers. We anticipate more aggressive actions from physical retailers in the near future and infer that market turmoil could be part of the retailing industry for some time.