Rethinking Food

Rethinking Food

Technology, climate change, healthcare and ethical perspectives are converging on the food production systems that have been in place for decades. The convergence of such widespread forces is triggering an extensive restructuring of the food system, from agriculture to retail to consumption. In agriculture, the convergence is forcing changes around Automation, Big Data, Precision Applications, Sustainability and New Locations. For food at retail, the changes include New Competitors at Scale, Delivery, Pricing and Automation. And finally, for consumers, changes are taking place in Healthy & Smart Eating. The industry seems to be facing some unusual and challenging ethical issues, including shifting attitudes about the environment, and new applications, such as food as medicine. This makes for a complex era, in which new consumer interests trigger the development of new kinds of foods, which affects farming; and conversely, new kinds of food production methods lead to new kinds of restaurant offerings, which affect what consumers eat. As a result, this restructuring is prompting a period of price and product volatility, and that could cause some surprise successes and failures.

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