Omnichannel retail and the seamless integration of technology into physical retail are proving to be two of the new retail industry paradigms. The best seamless integration of technology helps align retailers with the digitally trained consumers’ desire for novelty, convenience, speed and personalization, while also allowing the companies to make more-informed decisions. An increasing number of retailers are using technology, and often the data that is gathered by it, to make in-store, marketing, product, inventory and pricing decisions.