Digitization continues to move businesses toward digital-first operations. Yet as a cultural force – guiding behavior, individual thought processes, interpersonal communications, the popular arts and society’s values – digital tech is losing leverage. It is facing changes in personal attitudes among individuals who now worry about the “addiction” that social media and smartphones trigger, and more lawsuits have arisen claiming high tech is responsible for several societal ills. Much of tech has lost its influence in the cultural realm, as the “real world” regains appeal. In short, tech has lost its “cool.” Recent high tech breakthroughs are reviving a deep-seated fear of what technology might do to humans and where those breakthroughs might be leading society.