Last month, Amazon purchased PillPack for about $1 billion. The company, founded in 2013, sends patients two-week supplies of presorted daily prescription medicines and has sought to take business from traditional brick-and-mortar as well as mail-order pharmacies, offering consumers a digitally enabled level of convenience for both prescription and over-the-counter drugs. When Amazon enters a new market, it immediately rings alarm bells, as everyone wonders wha tthe Seattle company might do to further “disrupt” that industry. However, digitally enabled disruptions to healthcare are already occurring, far beyond this action by Amazon. As a whole, the healthcare industry is looking for ways to align with what we have called the Digitally Trained Consumer to deliver digitally enabled healthcare products and services, and industry players are doing so now in numerous ways.