Major components of the video/media industry – screens/devices, distributors and content providers– are converging toward one area of competition: consumer time. That competitive thrust has pushed the various components of that wide-arrayed industry into some version of the Great Restructuring. With more and more manufacturers producing more and more kinds of screens to watch, including computers, televisions, smartphones, game consoles, e-readers and tablets, margins for all are starting to slip. One effect of the expansion of the screen universe is that consumers’ time is getting divided, subdivided and spread over several screens, sometimes at once, giving predominance to none. Meanwhile, those who distribute content to consumers are facing more and more competitors, which means that those who enjoyed near-monopolistic power in the past now face serious disruptions in their markets. And finally, content providers, currently enjoying some pricing power, will soon face a market overloaded with competitors, a proliferation of providers creating an endless stream of programs and entertaining trifles, all grabbing some piece of consumer time.