America’s car culture has inculcated critical values into society, including a focus on Self-Reliance, Control, Expediency and Ownership. The digital culture that is emerging is starting to teach other values, some of which contradict those of the car culture. Specifically, digital culture (combined with economic realities) is teaching Restraint, Simplicity, Connectivity and Experience. Among the expansive implications of this shift in priorities are the following: Experience is becoming more important than assets; connectedness and interactivity are more important than individualism and self-reliance; flexibility is more important than control; and cars are losing personal value.