Last year, to retool its online and offline operations in order to offer next-day delivery, A.S. Watson Group, one of the world’s largest beauty-product retailers, ordered a dozen robots from IAM Robotics for a fulfillment center in the Netherlands. The retailer was not alone in its investment in robotics. In 2020, for the first time since records were kept, orders for nonautomotive robots surpassed those for automotive robots (i.e., those used in the automotive sector) in North America, according to the Robotic Industries Association. The growth was driven by a strong fourth quarter, which was the second-best quarter ever for North American robotic sales, with a 63.6 percent increase over the fourth quarter of 2019. We do not yet know how many of those robots were purchased for logistics purposes, but we do know that between 2018 and 2019, sales of logistics robots increased 110 percent. Over the last few years, retailers, manufacturers, and logistics providers have experimented with different modes of distribution to align with changing consumer expectations of faster delivery speed and easier pickup options. As those expectations continue to increase, so will spending on advanced logistics technologies, including warehouse and delivery robots, supply-chain software with artificial intelligence, drones and autonomous trucks. Reducing delivery times, while at the same time increasing operational efficiencies, is becoming necessary to compete for the digitally trained consumer in an omnichannel environment.