The military as leading edge – that would be a change of perspective since the era that yielded the joke about “military intelligence” being an oxymoron. Yet that is what we see happening, as the military has started to rethink assumptions and restructure operations, even ahead of some otherwise successful industries. The military and other institutions that are participating in what we are calling the Great Restructuring are following a three-stage process for change identified by physicist Thomas S. Kuhn 50 years ago: normalcy, an era of accepted wisdom; crisis and experimentation, an era in which too many anomalies make accepted wisdom no longer effective and in which new ideas and methods start circulating; and then, a new effective structure emerges. We see this process starting in education, media, publishing retail, advertising, brand marketing and management around shareholder value. The Great Restructuring complements the search for a New Grand Narrative.