The video-watching audience’s move toward streaming and over-the-top video platforms is continuing while content providers and video distributors are increasingly providing new offerings to make this transition easier. Ad-supported streaming channels on which customers can watch the same shows that they have on broadcast television should quicken the transition as it provides access when they want it, how they want it, where they want it – at virtually no cost. At the same time, content providers are experimenting with different models to entice advertisers to move dollars from broadcast and other online content to streaming and OTT. The new paradigm in video distribution has arrived, and now almost all invested parties are on board.