Ice buckets and terror could well be waking up Americans. Even as blockbuster movies and adrenaline-pumping rollercoasters continue to help individuals break through their numbed sensibilities (momentarily), other real-world events are forcing many to break with their comfortable disengagement and pay attention to what is happening. This could begin the long and slow un-numbing of numbed individuals. In the attachment, we update our context on the "Numbing Down of America."