The amount of time consumers spend consuming media of all kinds has splintered to a seemingly unlimited number of digital outlets. The industry that delivers revenues to the various media companies – advertising – has had to rethink where to deliver its product…and its revenue. But it’s hard to turn a big ship around, and it’s been particularly difficult for the big ship of advertising. The choices of media that consumers have to fill their days are ever-expanding, and ad agencies and advertisers have had to shift where they place their ads, moving away from TV to, increasingly, the behemoths of the Internet.