The video-media industry has enjoyed expanding consumer demand because multitasking has seemingly expanded the number of user hours available each day. But now, that attractive market feature might be coming to an end, and that means the competition for consumer time will become more intense. Content is seemingly surfacing everywhere, in greater and greater quantities; more content means more competition among “channels” to attract viewers; and more competition among channels means more competition among distributors, especially as new devices and new delivery alternatives create additional realms of competition for consumer attention. This proliferation of content and distribution channels is destabilizing many traditional content providers and distributors, and with these new and often popular participants in the media field, the market is splintering, making it harder and harder for each piece to turn a profit.