Rose Han, a 32-year-old, quit her job as a currency trader at HSBC and started making YouTube videos about options trading, fund investing and personal financial accounts. Han now has almost 600,000 YouTube subscribers and an additional 54,000 followers on Instagram. Why would someone like Han leave a stable, well-paying job with benefits in finance to become a content creator and make YouTube videos? Han is one of many who have recognized that side-hustle projects, started for fun or out of passion, can sometimes become more rewarding, both financially and otherwise, than a traditional job. As of August, Han had earned $2 million so far this year from YouTube ads and sales of her online courses, and she claims that she now earns 10 times more money than when she was a trader. But why do so many people pay attention to Han and other content creators, including those who have absolutely no professional training or background in the subjects on which they speak or post? It is because these influencers are providing Digitally Trained individuals with the information they want, in the ways they want to receive it While trust in experts is waning, the information that these content creators deliver and how they deliver it, has for many become more important than the content creators’ résumé or background. With growing audiences also comes growing power, and that power will both influence the growth of social-media platforms and the placement of future marketing dollars.