A 2010 article said that in its second month of operation, WeWork was making a profit and would continue to do so, which proved not to be correct. WeWork, Uber and other companies born in the era of the everything-and-anything digital mindset have suffered recently as reality was applied to their public rhetoric. These and other overreaching versions of reality have sent shockwaves through the unicorn world…and to most of the equities markets. Meanwhile, 70 different countries currently use disinformation on their citizens, while at least seven countries send disinformation internationally. With impeachment proceedings against a U.S. president looming and with national elections to follow, disinformation experts are bracing for what they call “a fresh cyclone of chaos.” What is interesting about this widespread use of falsehoods and deceptions is that citizens seem to recognize the deceptions as they are presented and if a falsehood coincides with their prior beliefs, they accept it and move on. As one critic suggested: “Leaders lie, they know they lie, and they know that we know they lie.” Insider traders, pyramid schemers, Ponzi hoaxers and other confidence routines of the past are now joined by online fraud, market deceptions at scale, medical swindlers, hospitality rackets and even college admissions scams and on and on. What makes so many people turn to lying, deception and outright fraud now?