We have previously outlined what we called Uncharted Territory, a range of uncertainty that spreads across media, finance, globalization, logistics, housing, employment and the economy. When combined with damage from climate change and effects of a foreign war, this unknown situation has society dealing with extensive crises, all without a road map or a “by-the-book” manual for what to do.
Consumers are reacting to this new set of conditions with eyes set on getting through to the other side, which, in the years since the Great Recession, seems to recede before them with each new uncertainty.
Linked is a quick look at the Resourceful Consumer’s actions in this confusing time of change.