Over the years, we have outlined several large and ongoing societal and economic changes that can cause the kinds of identity challenges and reactions we are now seeing. For one, in what we called the Battle Over Permeable Borders – or World War III, for short – various boundaries and barriers become more easily transgressed, with conflicts over the legitimacy of those borders becoming ever more intense. As boundaries to behavior and borders of society break down or weaken, individuals have had to alter or adjust their behavior, their values and even their image in the social-media world – that is, adjust their identity – to feel aligned with society (and not alienated). In this way, both societal identities and pushback become conflicting perspectives in a World War III environment – some individuals are for the changes (aligned) and others are against them (alienated).