Attitudes about work and how to relate to it are shifting, and they are shifting rather rapidly. Just a few short years ago, for the wider society, work was seen as rewarding and meaningful; today, work is increasingly seen as boring, time-consuming and disruptive to more meaningful activities. The causes of such a wide-ranging change in perspectives are many, but they include automation, what we have called the New Economy and Rampaging Efficiencies as well as other factors, such as cultural changes in where value is placed. Being employed is increasingly seen as merely a means to an end, a way to earn income that will facilitate doing what workers really want to do outside their jobs. This will cause problemsfor businesses seeking to engage their employees, mostly because many corporations have often been less effective at activating employee interest in their work. Misalignment between management and employees at nearly all pay levels will result in costly conflicts.